What Is eCPM Or Effective CPM?
Effective CPM or eCPM is a fundamental control metric. The effective CPM will allow us to measure the campaigns executed by CPC (Cost per click) and the campaigns by CPM….
Category: MARKETING
Creating Impactful Visual Content: Design and Photography in Marketing
We live in an evolving digital world where people have shorter attention spans and high competition for engagement, so marketers must learn to create compelling visual content. The ability of….
The Five Most Common Mistakes Clients Make In Marketing
It’s human to make mistakes. However, repeating the same mistakes leads to negative consequences. Let’s look at the five most common mistakes that clients make in marketing. Knowing and avoiding….
Marketing Policies And Their Relationship With Digital Marketing
Marketing policies are understood as a group of tools whose purpose is to achieve the company’s objectives, such as increasing sales, improving the digital marketing strategy, retaining customers, etc. All….
Supply Chains – A risk For Everyone Involved
Supply chains (from raw materials to processing, storage, and the end customer) have always been risks. Still, the corona pandemic and the Ukraine war made most companies even more aware….