DIGITAL COACHING – A TOOL FOR THE TRANSFORMATION OF COMPANIES

It is estimated that illiteracy will evolve and be related to those who cannot read or write and those who do not know how to handle digital tools. The constant change of business models requires a business transformation, and it is essential to have the support of digital coaching.

Currently, companies are undergoing a restructuring to intelligently face all the changes in the business landscape in terms of the digital field. Among all the challenges it implies is the strengthening of human talent so that they can adapt to digital models.

The level of competition is increasing, so you constantly must adapt to new business strategies and trends. Among these trends is the use of digital tools to stay current.

It has been shown that companies that adapt to new digital strategies are the ones that are achieving more and better results. Each company probably has its continuous training program. However, the teaching process and approach to a digital culture are currently completed through digital coaching.

Training the work team and strengthening the company’s business structure will not be possible in the current scenario if digital tools are not taken advantage of. The companies that are generating positive results are those that are using the digital strategy to be able to compete.

Digital coaching today is an integral part of the business environment since, through this process, it is possible to achieve better performance in the team and a better adaptation to the digital world that dominates the entire market today. For this reason, Human Resources and Talent areas have incorporated coaching as a digital development plan.

What Does Coaching Consist Of?

Coaching is a training and learning process based on action and application. Through coaching, it is possible to establish procedures that not only imply obtaining better results at a professional level but also at a personal and emotional level.

Through coaching, it is possible to apply various actions focused on improving the performance of any person, providing them with the necessary tools to reach their maximum potential and development in any area.

This learning process is created thanks to the relationship between the coach or mentor and his client. The former will help the latter discover his strengths so that he can use them in his favor, either for personal or professional purposes.

A person, or a group of people, under the guidance of a specialized coach in their area, will be observed, oriented and guided for a specific time to complete a project or achieve specific objectives with the best possible performance, adapting to their resources. And skills.

Many types of coaching adapt to the desired field or environment, so it is widespread to find specialized coaches in a specific area, such as those dedicated to emotional coaching, life coaching, couple coaching and, obviously, coaching. Business.

The new (not so new) digital world in which companies coexist has led leaders to keep on the constant search for adaptation and digital tools that they can use to achieve a digital transformation of the company, incorporating their team in the process.

It will not be possible to survive in the technological environment in which business is managed today if there is no digital infrastructure that supports the company. For this reason, digital coaching emerges as a support service and strategy to develop digital tools that lead to business transformation.

Objectives of Digital Coaching in Business Transformation

The main objective of digital coaching is to accompany the company in its business transformation, where its traditional business model must be merged through digital tools with a new business model adapted to technology.

These transformation processes fail because there is no organizational culture with digital tools to carry them out. This type of restructuring is challenging without techniques such as digital coaching.

Digital transformation can be very cold if the work team is not strengthened with learning and training processes. These processes help the team not only to understand it but also to understand the change, assimilate it and commit to achieving it.

All changes require commitment and effort; digital coaching is designed to boost the work team and invite them to eliminate their resistance to change, showing all the benefits of taking the company down the digital path and new technologies through different objectives.

Demonstrate The Opportunities And Benefits of New Technologies

Through digital coaching, it will be necessary to motivate both leaders and their teams by showing what they will get in return. There is no better way to adapt to changes than knowing the advantages of doing so.

For this reason, the digital coach will have within his objectives to maximize all the opportunities offered by new technologies and business transformation to the digital world, to improve productivity, the level of competition and sales.

Training and Education

Regardless of how many business, productivity and competition opportunities are evidenced through digital coaching, the business transformation will not be possible without a training plan for the work team.

On the part of the company is to provide its employees with all the digital tools needed to achieve a successful business transformation. However, digital coaching is how the team can understand these tools and take advantage of them to get their maximum potential.

One of the objectives of this process is to train the work team and unite their criteria and perspectives to achieve the previously planned goals.

Accompany Employers and Employees

A fundamental part of digital coaching is to accompany both the leaders of the company and its employees in the business transformation process. This accompaniment does not end with advice and training.

The digital coaching company goes from training and implementing strategies to applying the same through digital tools. The process must be present in all phases of the transformation for it to be successful.

Follow-up of the results is also essential to provide the team with the necessary advice to analyze and interpret them and apply the tools required to make corrections if warranted.

Fundamental Pillars For Digital Transformation

Digital coaching processes vary since not all companies can use the same digital tools or strategies to achieve this transformation. 

Each company has unique needs to achieve its digital transformation depending on its business model and market. Indeed, the digital coaching service for a bank will not be the same as that of a telecommunications company, for example.

Each company’s digital transformation will depend on its activity’s nature. However, there are generic factors that can be taken into account for all cases, which must be covered through digital coaching.

Digital Culture

Proposing a digital organizational culture through digital coaching will be critical so teams from all areas can unite their criteria and skills for the same objective. The decision and motivation for digital transformation must come from top management to the lowest rank.

To take on the rest of the business transformation to digital writing, the digital talent of employees must be developed. No matter how high the investment in technology and applications is, if there is no culture of digital understanding in the workers, achieving the objectives will not be possible.

Innovation

Part of this transformation process is to stay in constant innovation and informed of the new technologies that can streamline operations. 

The acquisition of digital tools is essential to be able to achieve a successful digital transformation. Currently, various solutions facilitate the transformation process, especially those with methodologies to manage projects, such as Agile, Lean Startup, and Design Thinking, among many others.

Data Technology Architecture

When a company is open to business transformation and is 100% digitized, it is possible to measure and monitor it.

Optimizing and automating processes will give companies a clear picture of their sales, costs, expenses and all their information. With digital transformation, companies can measure and quantify all their internal and external processes.

Managing the company’s data through digital processes will give employers and their workers a broad view of the company’s position, which represents precious information to get the most out of that data.

Digital Marketing And Customer Experience

In the company’s digital transformation, it is necessary to secure the customer at the heart of the company. The new business models are based on the company’s interaction and those users who could become potential customers.

Establishing strategies through digital communication with customers will be critical for a link between customers and the brand. This is where web traffic and social networking are relevant for business transformation.

Through digital coaching, it is possible to master all the company’s communication tools in favor of the organization. This implies developing valuable content strategies in all channels, be it social networks, websites, or blogs.

The Customer Experience

The concept we have as a client or consumers has changed radically. Today how products and services are demanded, consumed or acquired is very different. For this reason, companies have turned to seeking the business and digital transformation they need to obtain better results.

Understanding how customers think and using digital tools to have the best experience is essential in business transformation. This is not only limited to companies with B2C business models but also applies to B2B models since interactions with suppliers, forms of payment and purchases have also evolved.

Business transformation is a process and does not happen overnight. On the part of companies, it is necessary to understand the importance of creating an organizational culture that adapts to new business models and to the latest technological era, which, accompanied by digital coaching, will be much more bearable.