What impact does the timing of an email campaign have on the campaign’s success? The answer is simple: it is decisive.
If the timing is right, it is possible to increase open, and click-through rates and ultimately boost your contact engagement and maximize your sales opportunities.
Conversely, the effort invested in this campaign will be wasted if it is sent at a time of day when the recipients are focused on something else.
But before starting to think about the best time to send a campaign, it is essential to ensure that you have implemented good basic practices, whether technical configuration, content, or audience.
For Example, Ask Yourself The Following Questions
Have you authenticated your domain name to optimize your chances of reaching your inbox? Have you written an email subject line that will grab your recipients’ attention? Did you add calls to action that are compelling enough to inspire your readers to take action? Have you cleaned up your contact lists and inserted an unsubscribe link in your marketing emails?
Many companies do not yet consider all of these essential considerations when implementing an email campaign.
It is also crucial to understand the characteristics of your audience to be able to set up segmentation and personalization actions and thus target and individualize your communications as well as possible. Then comes the question of the best time to press the “Send” button.
Let’s go through some tips to make the best choice regarding the day and time of sending.
What Is The Best Day Of The Week?
It is a given that campaigns carried out in the middle of the week, from Tuesday to Thursday, generally have the highest open rates.
This mid-week period is also likely to offer the best click-through rates.
Conversely, Sunday is the worst day to send email campaigns, followed by Saturday and Monday.
Why? Simply because people check their emails more frequently during their workweek than on the weekends when many make a conscious effort not to check their inbox.
In addition, most people are more active in the middle of the week than on Friday, just before the weekend, or Monday, at the start of a new workweek.
What Is The Best Time of The Day?
According to a recent study users preferably check their emails in the morning and evening, even if it is true that they check their inboxes throughout the day.
However, by scheduling all shipments according to Coordinated Universal Time (UTC), it will be easier to consider the time difference between each region and plan the shipments accordingly.
According to research on the best time to send emails, 3 p.m. UTC is the perfect time to get the most engagement in an international campaign on any day you choose.
These quick tips can help you decide when is the right time to send campaigns and thus improve their results.
However, it remains essential to keep an eye on your statistics and user feedback to continually refine your emailing strategy as it is sent and, ultimately, make significant progress thanks to subtle adjustments.
The best way to optimize your performance is to closely study users’ changing habits and needs to adapt the tactics put in place accordingly. Because you will understand, sending “blind” is never a winning strategy …
Also Read: Digital Workplace And Analytics