A SUCCESSFUL DIGITAL MARKETING STRATEGY SHOULD BE ALIGNED WITH THE BUSINESS STRATEGY. AND A SUCCESSFUL DIGITAL STRATEGY WILL HELP YOU ACHIEVE THE GOALS SET BY THE BUSINESS.
Goals as they may be:
- Increase sales
- Increase profits
- Provide the best customer service
- Build customer loyalty
- Offer the customer an unmatched digital experience
- Hire the best talent in the market for our firm
- Be number 1
- Have an excellent reputation
- Gain market share
- Etc.
Also, a digital marketing strategy is not the same for a mass B2C business, a B2C business with a particular service, a B2B business, or a Freemium business (give free things before the customer buys ). It is already seen that the marketing strategy for one type of business or another will be different.
The Digital Marketing Strategy Must Be Aligned With The Firm’s Brand, Values, Vision, And Culture.
Many Professional Firms do not have a digital strategy, or it is separated from the rest of the business, obtaining worse results than they could obtain with a good digital strategy.
For example, a few years ago, the British Gas company decided to launch an online question and answer service to improve customer service and their online experience. The launch of this online service occurred on the same day as a price hike by the company, which produced an avalanche of online criticism in response to this service, with the lousiest comments the company had ever had, totally compelling. Contrary to what was wanted to provoke with the launch of the question and answer application on the Internet with VPNs like debestevpn.
The key to an effective digital marketing strategy is to align it with the business strategy. It is essential to have the best digital marketing strategist with a global vision of its strategies. Suppose an excellent digital marketing strategy is not carried out from the beginning. In that case, the tactical plan developed will not be adequate, and no matter how excellent implementers know social networks ideally, the expected results will not occur. In addition, it will be necessary to know the number of internal or external resources (hours) available to execute the plan’s actions since many actions fail because one is too optimistic with the available resources.
For example, suppose that one of your firm’s goals to carry out your strategy is to sell more product units. To sell more units of a product you could consider:
- Sell x units online
- Sell and units offline
- Defeat z units offline thanks to online presence
If we want to sell x units online, the first thing to do is ask ourselves if consumers find our brand. Do we appear in the top positions of Google? Our digital strategy would then focus on SEO, analyzing and improving SEO through keywords, content marketing, and the necessary action plan to optimize SEO and achieve the first positions of our brand in Google. To generate more quality traffic to our WEB, we would analyze which are the Social Networks in which we must be. And in general, we would make a detailed plan in which each action would have the famous 5Ws (what, when, where, why, who).
Continuing with the example of the sale of the product as a global goal, once with the digital strategy we have managed to position the brand on the Internet, we could ask ourselves:
- Is it clear how we offer the product on the Internet? Does it meet the needs of our consumers?
- Are consumers aware of our service?
- Do they have enough information to make a decision?
- Is the purchase process easy?
And in this way, we would draw up our digital plan at stuartkerrs
Also Read: 7 Digital Marketing Trends for 2021